Sonia Malfa is a writer-director drawn to the quiet, transformative work of being human. Shaped by her years as a wilderness educator and her studies in race and gender, her storytelling weaves together nature, myth, and cultural memory into intimate narratives grounded in emotional truth.

Her directing career spans narrative shorts, commercials, branded content, and episodic documentary television. She helmed a docuseries for Peacock/Comcast and has directed commercial campaigns for Nike, Ulta Beauty, Facebook (Latinx Heritage Month), Vogue Italia, Condé Nast – Them, L'Oréal, State Farm, and Citibank, among others. Sonia's work has earned recognition from the Tribeca Film Festival, Clio Awards, Webby Awards, Telly Awards, The One Show, Kinsale Shark Awards, and the 1.4 Awards.

She is a 2024 fellow of the NALIP/Netflix Women of Color Incubator and directed the narrative short La Sangre Llama (festival premiere 2026). She is a member of the Actors Studio Directors Unit, an alumna of the DGA/AICP Commercial Directors Diversity Program, and has received support from the Jerome Foundation and NYSCA.

Sonia is in late development on her debut narrative feature It's Always Sunni, a magical realist road trip, supported by Film Independent's Fast Track, Gotham Week's U.S. Features in Development, the WIF x Sundance Financing Intensive, and the NALIP Latino Media Market. She is also developing The Seeded Earth, an Indigenous sci-fi thriller episodic series.

She holds a B.A. and M.A. in American Studies with a focus on Gender and Race. Sonia is dedicated to building inclusive, cinematic worlds, both on screen and behind the camera.




Contact  

COMMERCIALS:

Good Company (USA)
eps@goodco.tv


































































Press




Argent The Work Continues BTS - March 2025

Ad Age 13 Creative Campaigns to Know About Today - March 2025

Variety  NALIP Unveils Fourth Cohort of the WoC Incubator - November 2024

Deadline Gotham Week 2024 Lineup Unveilled - August 2024


Melanin Basecamp Patagonia Backpacking Article - June 2024

Billboard New Music Latin (Juanita) - Februrary 2024

Remezcla News Releases (Juanita) - February 2024
Deadline Film Independent Fast Track - December 2023


Mooseknuckles Canada “An Air Down Introspective” - May 2023

Shots Diversity Focus - October 2021
Webby Award Winner Fashion and Beauty - May 2020
The Standard Culture: Bendiciones- March 2020
One Show Awards Nomination - January 2020
1.4 Director Interview: Shooting Strength - January 2020
1.4 Director Nomination - October 2019
Vogue Italia “Simone: A Survivor's Story” - September 2019
Shoot Online “CDDP Alum Sonia Malfa Joins Good Company's Directorial Roster” - June 2018
Shoot Online “Up-and-Coming Directors:Assembling the Spring Collection” - April 2017

DGA/AICP Commercial Director Diversity Program (CDDP) - 2017
Awards / Festivals





Webby Award - Business
Telly Award - (3 Gold, 2 Silver)
NALIP x NETFLIX WoC Incubator Gotham Project Market
NALIP Latino Media Accelerator 
Film Independent Fast Track
WIF x Sundance Financing Intensive
Jerome Foundation
Clio Award - Fashion and Beauty
Webby Award - Winner Fashion and Beauty
Kinsale Sharks Documentary Short
1.4 Director Shortlist
One Show Awards Shortlist

Tribeca Film Festival
LA Short Fest
Atlanta Film Festival
Woodstock Film Festival
Milan Fashion Film Festival
Los Angeles Latino Film Festival
New York Latino Film Festival
DC Shorts Fest
AMDOCS
Way Out West Festival
One Screen Film Festival